Avoid the “Kong Effect”

Avoid something, and it becomes scarier. Fear generates defensive walls that get bigger until it seems a giant monster hides behind them.– The “King Kong Effect” Those who have experienced strong avoidance or addictive behavior sometimes say it feels...

Sleep Better Easier with ABCVs

For many, the most difficult problem about sleeping is feeling that there is very little they can do to help themselves fall (or fall back) asleep. Laying in bed when sleep won’t come and wondering what to do won’t help. Instead, follow a checklist of...

Misunderstanding Medication

People with serious conditions know that serious symptoms are a sign that the underlying condition is about to take you down. What they often miss is that serious symptoms may artificially be held to “mild” by the medication—so...

The UX of Perception

Concepts accurately simplified and combined often potentiate powerful paradigms—new ways of thinking that have the power to create improved results. UI (“user interface”) quality is sometimes summed up by the title of one of the key books about it:...

What is your Plan B for COVID-19?

If the 1919 flu appeared today there is a fair chance COVID-19 would be seen as the worse threat. We haven’t seen something with COVID-19’s combination of fatality rate and reproduction rate spread widely since the 1919 flu. COVID-19 is estimated to be...